“I [worked with Jess Mean of Upfront Work and] was particularly impressed with her ability to provide industry expertise on digital strategy. She helped facilitate several strategy sessions that helped us set the priorities and path forward for the project. Jess was a joy to work with. I’d definitely work with Jess again when leading a similar project.”
Ross Starfeldt, Director of Strategic Development
Developing a cross-platform mobile app to attract a new customer segment
Client: Thrivent Financial
Thrivent Financial is a Fortune 500 company and member-owned fraternal benefit society that’s been offering financial services to its members for more than 100 years. Thrivent Financial knows their key customers really well but they wanted to take a big bet and introduce their services to a new type of customer – but how could they attract a new generation of fraternal members?
An internal innovation team spent more than a year researching and testing concepts for product-market fit. Through their research they identified a potential product-market fit and came up with an app-based service concept. The early app design tested well and with the green light to move forward, they realized an important piece of the puzzle was missing: a seasoned digital product manager.
Thrivent Financial brought on Upfront Work co-founder Jess Mean to lead their design and development team to build an MVP in seven months, just in time for the holiday shopping season. Jess kicked off the project with a strategy workshop to quickly onboard the team, develop a roadmap and determine development priorities.
With the initial priorities set and little time to lose, Jess led the cross-platform mobile app team through continuous discovery and delivery agile sprints. Throughout the project, she conducted user research, translated the research to user stories, prioritized the backlog, conducted user acceptance testing, presented to major stakeholders, and assisted with product marketing.
The mobile app was successfully launched in December 2018 on the Apple App Store and Google Play Store.